Email marketing and automation is something I’ve unfortunately passed on for way too long. I’ve always been an SEO person relying on Google to bring me my business. It worked. It still does, however, just like investing, you need to diversify.
What’s great about SEO is that it’s pretty passive. Once you get to the first page on Google, just sit back and let people click on your site 24/7. But, now I’ve been thinking, there are about 140,000 web sites created every day. Some of these people, if not today, then tomorrow, will compete to out rank you. And there are only 10 spots on the first page of Google on top of any number of advertisements both at the top and bottom of the listings.
Assuming you’re the #1 position, it just takes 10 other people to push you out. That’s quite the possibility when you have so many websites created everyday.
So, now, I’m looking into email and list building. What’s great about email is that you’re not subject to the ranking and rules of Google, Bing, Yahoo! or any search engine for that matter.
Once you have someone’s email, if you keep good records, you’ll know at least 1 interest of theirs. You can correspond with them on your terms, not the search engine. You may have gotten their name, phone number, or other information that will help you correspond with them more personally.
Of course, there are some limitations. You can’t just email them constantly otherwise they’ll tell you to stop emailing. In which case you lost a potential (repeat) customer.
The great thing about using email is the software that has been created around email marketing and automation. You can track if someone opened your email, when to send your email, how often, add attachments, and create autoresponders and other automation tasks.
Email marketing and the automation around it is a powerful process that can help with SEO and your overall marketing plan.
If you need help with setting up your email marketing to create a sales funnel or to automate some email tasks, contact me to find out more.